In simple terms, they put sustainable practices at the heart of their business model. This results in lower risks, new revenue streams, better customer relationships and improved competitive positioning.
For the leaders, sustainability isn't a trivial sideline; instead, it’s integral to all their business decisions and the way they create value.
A solid sustainability strategy gives you a framework for managing your most significant social, environmental and broader economic issues. It sets out your vision, principles and policies and defines your approach to governance, stakeholder engagement and reporting.
More broadly, your strategy drives enthusiasm, awareness and alignment across your organisation – and ultimately helps make sustainability profitable.